Business Process Management
THE BPM STRATEGY FOR CHIP’S OPTISYNC PTY LTD
September 6th 2013
This report is written by:
Sherly Maria Lazarus
S. Pavani Priyanka
Words count: 1995
This report purpose is to justify and identify the problems that have been occurring on Chip’s Optisync and give the solutions to solve it based on BPM principles and understanding. The main problem that has been found is about the system that Chip’s Optisync uses, which is paper-work base working system. Based on the proposed solutions and also recommendation for Chip’s Optisync, the outcome that will be wanted is the flexibility of working process within the company that will affect good relationship within each division to reach higher customers’ satisfaction. Problem solving will be based on using ERP system, which is more computer based working system that will cover the complaining that comes from customers because delayed shipping time. By using the steps of ERP and considering the issues that will be occurring during the changing of system, Chip will be able to fix the problems within his company.
TABLE OF CONTENTS
TABLE OF CONTENTS
1.0 BPM and Strategy
Business Process Management is a step that company takes to control the processes within the organization itself. BPM can drive the process that company takes into more effective and efficient to pursue particular goals that company wants to reach. BPM also can prevent the company to gain in cost while the company is trying to reach its goals (AIIM, 2013). Based on Andrew Spanyi, there are eight essentials principles in BPM. The eight principles can be seen from the figure 1.1 (Spanyi, 2003). Figure 1. Eight Essentials Principles in BPM by Andrew Spanyi. By following these 8 principles, Chip can have better understanding to link his business strategy to his business processes in order to improve his current performance in every business processes to engage more customers to buy his products (Spanyi, 2003). BPM can give benefits to help Chip solve the problems that are related with the sales and business processes system. Firstly, they can use BPM to determine strategy based on internal and external perspectives, which is industry structure view and resource based view. Industry structure view, which is observing outward environment, Chip can use opportunities and also defending his company from the threats. Meanwhile, by familiarizing the resource-based view, which is observing inside the company, Chip will improve the strength of his company and solve the weaknesses within the company (Bengough, n.d.).
Secondly, BPM can also help Chip to define strategy based on how Chip is going to position his company and products through all the competitors. Chip will understand about Operational Excellence strategy, which is one of the three value positions by Treacy and Wiersema. This Operational Excellence is more about how to make the company runs efficiently in lower cost production for the customers (Harmon, 2007). Figure 2. Value chain of Chips’s Optisync
Thirdly, BPM can help chip to understand more about organization structure. By defining the structure clearly, the working process will be more effective and efficient (Bengough, n.d.). Finally, BPM can help Chips to clarify the value of his products to customers and improve it. By doing the value propositions to his products, Chip will have more clarity to determine the business strategy to stay in competitions (Harmon, 2007). Chip also can understand more about BPM by understanding about value chain. Value chain is the summary of all process that company does when they are producing products or services. The value chain can be applied in BPM by structuring the...
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