Event Management: Project Management Practices

Pages: 6 (2149 words) Published: April 1, 2013

Event management is a continuous process that revolves around the utilization of project management practices, in the creation and programming of events such as conferences, seminars, festivals and business exhibitions (Polivka 1996). It involves the planning, monitoring and controlling of activities and resources that would be used, as an event evolves from a preliminary concept into an active and operational implementation. The process of event management involves studying the purpose of the event, identifying the prospective target audience, inventing a suitable event concept, planning and coordinating the logistics and finally executing the proposed event (Renton 1994; Passingham 1995). It is important to note that event management continues even after the execution of the actual event. Post-event analysis is necessary to gauge the ultimate success or failure of an event.

Events Management

1. What is events management
In the last 10 to 15 years, there has been enormous growth in the event management business. This is a way of outsourcing occasions that are either business, social or a combination of the two. Events can be as diverse as weddings to political rallies, and for any business meeting or social occasion that someone can think up, an event management team can be called in to organize it. Almost $500 billion US Dollars (USD) are spent annually on planned events around the world. It is often no longer enough to have a small catering team supplying food at business events and someone in house to organize everything. Companies that want their events to be successful and look impressive to potential clients often get the best results by looking to outside professionals. The range of events that an event management business can supply is impressive. They can arrange events for a small group of people or huge events with around 5,000 people attending. Most businesses contact a management team because their expertise in the field should be second to none. Planning an event is a time consuming and stressful affair; it is also a costly one. Professional teams have contacts within their field in order to get the best price quotes and the most reliable service. Event planners go by many different job titles, but the core function of their work all falls within the realm of events management. Events management is the process beyond planning, executing and evaluating corporate, association, nonprofit, government and social events. Events management requires strong organizational, budgeting and creative skills. Those who work in events management must be comfortable with interacting with all levels of individuals inside and outside of their organization. 2. Distinguish between various requirements for the design and staging of events and the response to these from the business, leisure and tourism companies. And critically analyze the interconnectedness of international event tourism with its economic, technological, socio-culture and political contexts. 3. Demonstrate close industry consultation and partnership and draw on numerous practical projects and case studies from a range of national and international organizations (private, public and third sectors) in order to produce critical appraisals of stages of events such as administration, design, operations, marketing and risk, and how they apply to the phases of implementation and closure plan and use different sources to search for, and select information for particular assignments Ÿ Plan how to obtain and use the information required to meet the purpose of your activity Ÿ Choose appropriate sources and techniques for finding information (primary and secondary) and carry out effective searches Ÿ Make selections based on judgments of relevance and quality 4. Individual Event Report---HIV/AIDS Awareness Day

Since the discovery of HIV/AIDS at the end of the 20th Century, cases of new infections...

References: 1. 作者: Bladen, Charles; Wilde, Nick; Kennell, James
出版年: 2012-3Events Management
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