Favorite Brand

Topics: Frito-Lay, Potato chip, Fritos Pages: 4 (797 words) Published: July 2, 2014


Favorite Brand

MKT/421
Favorite Brand
The brand that I am most passionate about is Lay’s potato chips by Frito – Lay, Inc. I do not know if it is because I grew up eating them or just because they are so delicious. When I buy groceries I try the other brands, but I always keep going back to Lay’s. I usually end up throwing the other brands away without even finishing them. The three reasons that I am so passionate about Lay’s are: one – they are so tasty and delicious, two – they have a variety of flavors to choose from, and three – they are affordable as far as taste and quality goes. Herman W. Lay was born in 1909 in Charlotte, North Carolina. Lay started working at the age of ten at a variety of jobs. Lay started working for Barrett Food Products Company in 1932, as a route salesman. He earned about 23 dollars a month. Later that same year, Lay borrowed one hundred dollars to take over one of Barrett’s warehouses on a distributor basis. He hired his first salesman in 1933 and by the following year he had six sales routes. By 1936, Lay had 25 employees and had to move to a bigger warehouse. In 1938, Barrett had financial difficulties and Lay bought Barrett and the Gardner’s brand name for $60,000 and changed the name of the company to H.W. Lay & Company, Inc. In 1944 began marketing potato chips under the Lay’s name and H.W. Lay was the first snack food to advertise on television, featuring the first spokesperson for the company, Oscar, the Happy Potato. In 1961, H.W. Lay and the Frito Company merged and formed Frito – Lay, Inc., which was located in Dallas and had revenues of over $127 million. In 1963, Frito – Lay began using the slogan, “Betcha Can’t Eat Just One” in their advertising. In 1965, Frito – Lay merged with Pepsi – Cola Company to form PepsiCo, Inc. The main force that brought these companies together was that Frito – Lay wanted to pursue overseas markets and Pepsi already had strong ties to overseas markets....

References: http://www.fundinguniverse.com/company-histories/frito-lay-company-history/retrieved 06/06/2014.
http://www.wisesnacks.com/about-wise/the-wise-story.aspx/retrieved 06/06/2014.
http://www.fundinguniverse.com/company-histories/pringles-company/retrieved 06/06/2013
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