Functional areas of business

Topics: Management, Marketing, Business Pages: 4 (1164 words) Published: November 3, 2013

Functional Areas of Business
There are many functional areas in business. In fact, each function has a manager role that helps with “coordinating and overseeing the work activities of others so that their activities are completed efficiently and effectively” (Robbins & Coulter, 2012, p. 8). Three of the functional areas are Marketing, Operational Management, and Accounting. With regard to areas in business, there are also functions in management that all areas follow. These functions consist of planning, organizing, leading and controlling. Even though all areas of business have managers, each area follows their own way on how to manage their form of business. Manager Roles in Marketing

In today’s fast growing market, one of the key areas to business is marketing. Marketing involves planning to be competitive in the market. According to Kotler and Keller (2006) marketing is an increasingly vital ingredient in any organization ("Chapter 1, Defining Marketing for The 21st Century"). Keeping up with new trends and the minds of consumers can be very challenging. To be successful in the marketing industry, manager need a strong marketing plan to succeed in the marketing. Operational Management, and Accounting depend on marketing for the financial success of the company (Kotler & Keller, "Chapter 1, Defining Marketing for The 21st Century,"  2006). Without marketing, other business functions will not matter if there is no sufficient demand for products and services (Kotler & Keller, "Chapter 1, Defining Marketing for The 21st Century,"  2006). “Managers use marketing to identify what products or services to offer, how to advertise their wares to consumers, how to ensure they are meeting the needs of their customers, and how to create a good image for the firm’s brand” (University of Phoenix, 2013). A marketing manager in any organization isn’t easy. It takes good communication skills, the ability to think under pressure, and plan...

References: Adeh Ratna, K. (2012, July). The Influence of The Accounting Managers ' Knowlege and The Top Managements. , 4(1), 53-73. EBSCOhost.
Collier, D. A., & Evans, J. R. (2007). Operations Management. Goods, Services and Value Chains (2nd ed.). Retrieved from
Haubenstock, M. (2012, August). The Power of Operational Risk Managers. RMA, 94(10), 62-66. EBSCohost.
Kotler, P., & Keller, K. Z. (2006). Marketing Managment (12th ed.). Retrieved from
Robbins, S. P., & Coulter, M. (2012). Management (11th ed.). : Prentice Hall.
University of Phoenix. (2013). MBA Module Overview [Multimedia]. Retrieved from University of Phoenix, MGT521 website.
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