Globalisation to Glocalisation:
In Public Relations
Globalisation, a widely discussed topic and is not all that easy to explain in such complicated terms in simple words. This essay seeks to present an overview of how globalisation came about which impacted the way of public relations by shifting its perspective towards glocalisation. In the beginning, advancements in technologies such as mobile phones, aeroplanes, telephones and the internet had made the growth in transport in communications networks possible. As a matter of fact, this means that people across the world can interchange merchandises and info more swiftly and simply. This process is called globalisation, where the worldwide coming together of countries and nation. (Sriramesh, K. 2009) For instance, companies such as Apple and Blackberry which produces smart phones in the United States. Their products are in ballot competition with each other, but both companies pay the same salary and production cost. They have the same customers; uses the same suppliers and sell their products at similar prices. In short, the same condition applies to both companies. Due to technical, cultural and economic developments that come about through globalisation; other companies which manufacture products in a different country can now offer their products in the United States too. That is why; a company like Samsung in Korea can sell their products in the United States at a lower price because they were produced for less. The local companies like Apple and Blackberry have to react and withstand the competition, and so, the world growth is stronger and there is an active exchange of goods between countries, more affordable products are available for more people. However, not only products and economical merchandises take place but also the services, knowledge, cultural groups and even languages. All these essentials are thoroughly connected and impact each another but when there’s light, there’s shadow because of globalisation and the immense interchange of merchandises, public in the surroundings frequently suffers. When a corporation decide to transfer their productions into an economically disadvantage country, those in industrialised countries loses their jobs. On the contrary, job prospects opens up to many locals in the economically disadvantage countries. A vast number of people in these developing countries work for very low salaries as compared to those who work in developed countries. As a result, they go on being poor and do not have adequate social and health insurance attention. A further disadvantage in globalisation is ecological problem such as macroclimate variation. The usage of airplanes, vessels and lorries to transport merchandises over worldwide borders is continually increasing. These cause more carbon dioxide released into the atmosphere which consequently, is the key cause to global warming. Even international environmental standards are ignored. This is a further cause factor in worldwide international competition which should be kept as low as possible to remain attractive to companies. There are therefore many sides to globalisation which affect almost all aspect of life and the variation of optimistic or undesirable effects will carry on to propagate further. What is imperative is to realise that globalisation is neither morally correct nor immorally incorrect, it just hinge on how the society contract with all the new opportunities in the future. (Hofstede, G. 1980). Globalisation has been occurring for quite some time, mostly via the internet and media through an increasing media globalisation and it has recreated what is known as glocalisation. From some critics, globalisation is a nightmare, where a single global culture swifts the world, crumbling the ethnicities, values and beliefs in the pathway. Imagine a world where major organisations and international corporations manipulate powers alleged from only by the nation. People wearing the...
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