t the mention of male chefs, instantly brought to mind are vague, brief recipes, lack of description, fast delivery, aggressive adjectives, more profanities and harsh imperatives than ingredients and quantities, and a rough, restless energy. Jamie Oliver, however, is quite unlike that. In many ways, he steps away from what we have been conditioned to believe a male celebrity chef is.
He is affable, enthusiastic, and cheerful. Instead of focusing on toughness â that typical masculinity â he makes an effort to establish a friendly relationship with the audience â reaching out, making direct addresses jamie Oliver is a chef who has made a number of television programmes for Channel 4; in most of these programmes he is cooking and instructing the audience, although he is sometimes part of documentaries about food, for example in schools. His style of speech is very different to many of his contemporaries: he uses his distinctive style to present himself as a down to earth, friendly TV chef.
Oliver is the only person talking in this transcript because he is cooking and explaining his actions for the TV show. The fact that he is cooking while talking means that there are numerous pauses in the transcript, for example âyou wanna coat the bottom (3) of the panâ. The three second pause indicates that he is demonstrating this action on the programme; it is important in his role as a TV chef that he doesnât just sit and talk through a recipe because viewers want to see the recipes being made and they also want to be entertained and kept interested by Oliver moving around in the kitchen. Other pauses suggest that, although this programme is probably scripted to some degree, Oliver is not reading from an autocue
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