Marketing: Pizza Delivery

Topics: Pizza delivery, Pizza Hut, Fast food Pages: 9 (2964 words) Published: February 4, 2014
This essay has been written by a regular student and is *not* an example of our own work. If you would like your own custom essay written just for you by one of our professionals then click here to learn more. The case described below is about Domino’s Pizza and its position in the market by analyzing it through different framework of analysis like the SWOT and the

Dominos is one of the leading pizza makers all over the world and is acquiring a very good position in the market but is facing a very tough competition from its main competitor pizza hut which is better than it in a no of things due to which it captures a major share of market. Using the low price strategy it is growing in the market and expanding its business all over the world but still it has to work on a no of things in order to come up to the expectation of the customers.



Domino’s Pizza currently operates in more than 60 countries across the globe. It owns a well-knitted network of both company owned as well as franchise stores worldwide. It is one of the leading and most popular pizza delivery companies in the USA. The 8773 global outlets are spread across all the USA’s states and the 60 countries of the world. Currently about 10,500 people are employed at the Domino’s pizza. Domino's Pizza India Ltd. was incorporated in March 1995 as the master franchisee for India and Nepal, of Domino's Pizza International Inc., of USA. Moreover, the company holds the master franchisee rights for Sri Lanka and Bangladesh through its wholly owned subsidiary. Mr.Shyam S. Bhartia and Mr. Hari S. Bhartia of the Jubilant Organosys Group were the promoters of the company. (Kaul, n.d.) Since inception, Domino's Pizza India Ltd. has proceeded to become one of the largest and fastest growing international food chains in South Asia. The first Domino's Pizza store in India opened in January 1996, at New Delhi. Today, Domino's Pizza India has grown into a countrywide network around 250 outlets in 49 cities and is the leader in the fast food delivery segment.

Ever since it was established, Domino's Pizza India has maintained its position of market leadership with its constant product innovation and maintenance of stringent service standards. In the year 1973, domino’s began a guarantee scheme that its pizzas would be delivered in 30 minutes or less of ordering failing which the customer would receive the pizza free. So it has established a reputation for being a home delivery specialist capable of delivering its pizzas within 30 minutes to its community of loyal customers from its entire chain of stores around the country. Customers can order their pizzas by calling the countrywide Happiness Hotline - 1800-111-123 and 44448888 which is valid only for NCR, Delhi, Mumbai and Bangalore. (Patel, 2010)


Domino's mission is focused on "Exceptional people on a mission to be the best pizza delivery company in the world!"Domino's is committed to bringing fun and excitement to the lives of our customers by delivering delicious pizzas to their doorstep in 30 minutes or less, and all its strategies are aimed at fulfilling this commitment towards its large and ever-growing customer base. Domino's constantly strives to develop products that suit the tastes of its customers, thereby bringing out the Wow effect (the feel good factor). Domino's believes strongly in the strategy of 'Think local and act regional'. Domino’s Pizzas topped with cheese and happiness, Domino’s is committed to put an extra smile on its customer’s faces with this mission. (Anon., 2010)


The first thing that comes to your mind after hearing HUNGRY KYA! (Are you hungry….?) Is of course Domino’s? Domino’s managed to become the “PIZZAS KING” of South Asia.

Here’s how an ordered pizza covers the journey from shop to our home, while chomping our favorite pizza, we never...
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