Mydin Business Profile
Mydin Mohamed Holdings Bhd is one of the largest and well-established Malaysian-owned Companies involved in wholesaling and retailing. The company was founded in 1940 and was based on Subang Jaya, Malaysia. The company incorporated in 1957. Mydin currently operates 100 outlets nationwide inclusive of 10 hypermarkets, 18 emporiums, 3 bazaars, 54 mini markets (MyMydin), nine convenience stores (MyMart) and six franchise outlets (Mydin Mart). The company started the first operation in Kelantan and the company also known as the affordable and competitive prices offered among the budget-conscious consumers. Mydin Target Market and Product lines
The company supplying several range of goods to the lower and middle income groups and also to the other wholesalers, retailers, small businesses, offices and schools. The main competitors of Mydin are Carefour, Qiant and Tesco. Mydin target more on Muslim market and their target market is as halal-wide as their range of products. It offers food and beverage, apparel, accessories, household goods, fittings and furnishings, electronics, children’s toys and even exercises equipment, stationeries, daily and dairy products, toiletries and Muslim goods. There are a variety of accessories to put on for the scarves for the Malay girls and ladies to choose. Besides that, Mydin is the best place to buy Muslim clothes, prayers rugs and other attire to Islamic worship at affordable prices in Kuala Lumpur. Pricing
Mydin is a market-oriented approach that reacts to what customers want. Mydin’s outlets are very popular with the residents in Malaysia due to the competitive pricing. Mydin is able to offer lower pricing that has value for money than the competitors because it bypasses distributors and sources for goods from the manufactures. The customers can also buy a lot of things with a little of money. Besides that, through their impressive appearances, Mydin has been able slowly change the perception that...
Please join StudyMode to read the full document