Orginizational Structure

Topics: Daimler AG, Truck, Mercedes-Benz Pages: 4 (1154 words) Published: April 1, 2013

Organizational Structure
James Cooksey
09 December 2012
Stacy Medvetz

Daimler Truck is considered the world’s biggest top quality truck producer world wide. The huge stretch of the Daimler truck company includes nearly every country across the world. Daimler distributes a total of more than 100 individual vehicle designs in the product groups’ cars, vans, trucks as well as buses in about 200 countries throughout the world. The models represented by Daimler incorporate Mercedes Benz, Mitsubishi Fuso, Western Star, Orion bus, Thomas Built Bus, Detroit Diesel as well as Freightliner. Daimler Trucks North America (DTNA) is an associate of the Daimler group and works as a different organization from Daimler AG. This is chiefly because of the wish to detach the automotive category from the truck category and let each company to work separate from each other.

The history of DTNA with Daimler goes as far back as 1981, when Freightliner Corporation was purchased by Daimler-Benz of Stuttgart, Germany. Accesses to the technical and fiscal power of Daimler-Benz assisted propel Freightliner to leadership of the United States heavy-duty sector. Daimler Trucks North America stays attached to the achievement of Daimler's international commercial vehicle strategy. Daimler Trucks North America models support the crucial NAFTA truck industry, one of the biggest truck markets all over the world and are sold in more than 35 nations across the world. Daimler Trucks North America is accountable for a substantial part of Daimler's heavy- and medium-duty vehicle unit sales as well as income. Along with Mercedes-Benz trucks, Setra Buses as well as Orion Buses, Daimler Trucks North America models assist build the basis of Daimler's international commercial automobile leadership.

The Daimler Company, which includes DTNA operations under a mix of organizational structure, which includes both vertical as well as horizontal systems....

References: Daimler Trucks North America, Retrieved from;
Management, Leading & Collaborating in a Competitive World. ninth edition
Thomas S. Bateman | Scott A. Snell
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