“What Influence The Voting Pattern In Reality TV Shows”
ZULFATAH ARIF (SCM-007670)
DIPLOMA IN MASS COMMUNICATION
SEGi UNIVERSITY COLLEGE
1ST DECEMBER 2010
Reality television, or reality TV, is a type or genre of a television programming that shows supposedly “unscripted” or “unplanned” moments and events which features normal people and sometimes celebrities, depending on the reality television subgenres such as competition based, self improvement, renovation and talk shows. Competition-based reality TV is a television format which follows the format of non-tournament elimination contests whereby each contestants gets voted out each week based on the votes casted by the viewers. It is almost impossible to mention talent competitions as a type of reality TV and not mention American Idol. It is one of the single most largest grossing reality based television shows historically and on-air today. Self-improvement or makeover kind of reality TV shows often proliferate the concept of change. As we all know, change is inevitable. The subject of manipulating change is something interesting and this is fundamentally the principle of this type of show. The surprising results are the competitive edge of this kind of show. This is apparently the reason why it clicked among the audience. However, there are several aspects of these shows that are uncontrollable such as the physical or emotional, financial, and even psychological in nature. (Hill, A. 2005, p.47) Renovation is somewhat related to self-improvement kind of reality TV shows where they basically renovate a normal person’s belongings into some other special custom-made designs. This ranges from cars, restaurants, and even facelifts. Talk shows is basically a reality TV show which a host interviews a guest artist and discuss a pre-chosen topic. Topics are usually outrageous and interesting to attract viewers. 1
Akademi Fantasia is Malaysia's first competition based reality television show in which a number of contestants called students compete for who gets the most votes from the audience every week for the winning title and a chance to start their career in the entertainment industry. The first season premiered in June 2003 and was one of Astro Ria's highest rated show. There are various criticisms surrounding this particular show. One of it is about the judging system which is solely based on the audience through simple text messaging, or SMS and Astro decoder without professional jury. This judging system is heavily criticized because of allegations that most audience only vote for their favourite contestants, as well as judging the contestants based on their looks rather than their talents. Akademi Fantasia is different from other competition based reality TV programs because it solely relies on the voting power of their audience which is actually a major setback as viewers have various reasons to vote which is not good for the end results. (Moy Tow Yoon, Garma, R. 2006, p.73)
Our research is about “What Influence The Voting Pattern In Akademi Fantasia” . The reason why we decided to do research on this topic is because we wanted to know why exactly Akademi Fantasia has so many viewers and voters. This also leads us to delve deeper into the voting pattern and how effective it is in enticing viewers to vote for their contestants. We’re also interested how they advertise their reality TV shows and their contestants to gain and attract viewers to vote. The curiosity on how Akademi Fantasia has so many seasons and viewers and still survives until today leads us to do this research. At the same time, how Astro itself can manage all contestants after their season ends and is 100% voting system from viewers really works to choose their winner of the number one hits reality show in Malaysia. Research Questions
1. What is the motivation behind competition based (with audience voting) reality...
References: Hill, A. (2005). Reality TV: Audiences and popular factual television. New York: Routledge.
Moy Yow Toon, Garma R. (2006). Reality Television Programs In Malaysia: A Dream Come True? Sunway Academic Journal, 3(1), 73-86.
Hellman, H. (1999). Legitimations of television programme policies: Patterns of Argumentation and Discursive Convergencies in a Multichannel Age. In Rethinking the media audience. Editied by Alasuutari, P. London: SAGE
Morley, D. (1992) Television, audiences and cultural studies. London: Routledge
Kjus, Y. (2009). Idolizing and Monetizing the Public: The Production of Celebrities and Fans, Representatives and Citizens in Reality TV. International Journal of Communication 3(1), 277-300
May, H., & Hearn, G. (2005). The Mobile Phone as Media. International Journal of Cultural Studies, 8(2), 195–211.
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